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The Perfect Online Marketing Strategy For Music Artists

December 15, 2009

This is for all you indie artists fighting the Major Labels Big Bullies out there.

One constant in today’s world is that things never stay the same. There’s always some shiny new technological tool right around the corner. First it was MySpace, then Facebook, and now Twitter.

It used to be fashionable to name-drop your MySpace address just four years ago. Not anymore. Now the world’s aTwitter. I can guarantee that Twitter won’t be hot forever.

So the $64,000 question is this: How do you decide what’s important to music marketing in a world where technology changes at the speed of light?

Too many people misuse all of these new tools or jump around from social media site to social media site in frustration, all because they focus on tactics more than strategy. Social media can be a huge waste of time for music artists who don’t understand how the tools fit into a larger marketing strategy. Why are you on Twitter? What do you ultimately want to accomplish with it? You need to be able to answer these questions with laser precision. And most importantly, you need to be honest with yourself.

Social media can be devastatingly effective for people who take a long term approach to music marketing. It works for people who have a good grasp of how blogs, websites, social media applications and wikis fit into the bigger marketing picture.

At the end of the day, the most important question you can ask yourself is “What do I want to accomplish as a music artist?” Below is a chart which outlines what your online strategy should look like. I urge you to print this out, study it and commit it to memory. By the way, I didn’t develop this chart. It was developed by Tom Williams at the Hit Singularity Blog. I thought it was so good that I had to share it here.

Artist-social-media-strategy-spoke

Click here for the rest of the article.

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